Container Concepts® was developed to provide an easy solution for individuals and companies to open a turn key hospitality or retail business in a converted shipping container. Container Concepts® has since expanded to include food parks, food halls, large chains, brand growth, and franchise development.  Our strategic partners in manufacturing and fabrication have over 75 years of accumulated experience with container conversion and food service.

A little about Robb

Robb Ferer container conceptsRobb Ferer has survived the trenches of the hospitality and restaurant industry with over twenty-five years of experience in the operational functions of leading hotel, restaurant, retail facilities. He has a proven track record of using critical thinking and problem-solving skills to improve systems and to maximize profits. Robb has developed and supervised multiple successful projects for family-owned restaurants and independent clients.

His interest in these industries began with his father Aaron Ferer, one of the founders of Grill Concepts, a company that formed the widely successful Grill on the Alley in Beverly Hills, Daily Grill and Public School chains. The Ferer family went on to open Cappelini, Carpaccio, Buffalo Grill, Joanne’s Diner, and Barley & Hop’s Microbrewery in Northern California, in addition to Tuscany, Le Avenue Bistro, and Franc’s in Salt Lake City.

Robb was a manager for Adventure 16 in Solana Beach CA, a high end camping and travel outfitter. He has also held the Director of Food and Beverage position at the Park City Silver Mine Adventure along with supervisory positions at the Stein Eriksen Lodge in Park City, UT and the Four Seasons Biltmore Resort in Santa Barbara, CA. After graduate school he went on to work as Head Estimator for Terra Nova Industries in Walnut Creek CA , one of the top restaurant general contractors in the country.

He left Terra Nova to form Pineapple Concepts, a boutique consultation and design firm for small independent restaurants. Robb was also a licensed California Commercial Real Estate Broker, managing 400,000 square feet of industrial property in Los Angeles, CA. for Ventura Group, another family business. Tenants include: Target, Iron Mountain, Mattel, and Marshall Electronics.

Robb holds four degrees: Leisure Services Management and Resort Management from the University of Utah and an MBA in Hospitality/Restaurant Development and a Masters in Real Estate and Construction Management from the University of Denver - Daniels College of Business.